The Power of Content and Real-Time Marketing (via @PHFagency)
Here are a few thoughts from my day job at Powerhouse Factories here in Cincinnati that relate to brands as well as woodworkers. After all, aren’t we simply cultivating our own brands as woodworkers online? The first excerpt is around how to approach content marketing, and the second is around real-time marketing. Enjoy.
Helping Brands Become the Best Themselves They Can Be
Regardless of size, many brands today are challenged with leveraging their own unique points of differentiation. I’m not referring to a bulleted list of items on a marketing strategy sheet, though. They lack the ability to tap into their own internal expertise or stockpile of knowledge and use it to tell a relevant and meaningful story. That story becomes the baseline for content a brand publishes. As online content continues to make significant strides in helping brands get found (SEO + social + content), focused content is critical. Read more here.
Real Time Marketing: Less Thinking, More Doing