Get Woodworking Week: Getting Found Online
I’m sure there are going to be plenty of people promoting project plans, tools and techniques online for people who are just getting started. So I decided to make a post that will help woodworkers who are getting started online, and want to use the web effectively to help get connected, share ideas and progress with others. Woodworking is a very social activity, despite the fact that many of us stay holed up in our man-caves/shops/garages for hours on end. The Web has helped connect like minded woodworkers who are seeking out advice or just want to continue to learn in a way far more efficient than any local guild or club.
Last week, I posted an article about the power of combining Social Media with Search Engine Optimization and relevant content to promote the work you create online. Go ahead and take a look at that here, or if you’ve got a short attention span and are simply looking for some quick tips in getting an online presence started use this list below as you consider what to do with yourself online as a woodworker. Remember, you don’t have to be an accomplished woodworker to start writing, exploring and learning. There is always going to be someone better than you out there, but that doesn’t mean people aren’t interested in what you have to say.
Getting Found Online: Simple steps on how to get started.
- Topic Selection: Select your topics that are an interest to you – and are likely to create engaging or valuable content for others.
- Content Creation: Build something or try something out other people may be talking about (a popular projects, new tools, etc.). Documenting the process along the way via blog, photo journal is super easy.
- Broadcast: Distribute the content (blog, twitter, Facebook, instagram, Pinterest, etc.) and interact around similar topics online (linking back to your content when appropriate).
- Influence: Leverage social media, SEO best practices (labels, alt tags, topic words, etc.) and digital connectivity to influence results (and visits) to your topics.
- Rebroadcast: Integrate content syndication and social sharing to insert your topics into the discussion with others online when appropriate.
- Refine and Repeat: Watch your analytics (Blog, Google, Webtrends) and look at the peaks in visits. Look where people are coming from and what they are searching. Learn from what your readers are telling you and apply to the next round.
I’d love to hear from any fellow woodworkers who have a positive experience or story to share about getting a bunch of visits to your content. What made it successful? Where did people come from? What was the topic? What tools did you use to gain momentum? Post a reply if you have something to share.