Putting the "log" back in Blog

Category: Wood

Sugar Maple: burl or cluster, you decide.

Posted on October 28th, by Andy Brownell in Wood. 2 comments

While out for dinner at a friend’s home this weekend, I spotted this tree on their property. It’s definitely a Sugar Maple, based on the leaves and bark. It forked at three points approximately 5 feet up, with each segment approximately 20″-25″ in diameter, making the tree probably around 80+ years old or so. What really struck me was the consistent distribution of these large, burl-like growths. The smaller ones were about the size of a fist, the larger ones were 8″-12″ across.

After doing some research, I found a few other instances of this type of growth that is popular … Read More »

10 Things Every Woodworking Blogger & Brand Should Know

Posted on October 24th, by Andy Brownell in Gorilla Glue, marketing & promotion, Wood. No Comments

I spend a good deal of time thinking about how to connect what I do in my personal life (woodworking blogger and Gorilla Glue Spokesperson) with my professional career (digital marketing and strategy). I’m a huge proponent of the old adage “Practice what you preach” in business. I employ a variety of strategies through editorial content creation, distribution and sharing. Based on what works for my personal brand, I then apply similar strategies across the digital landscape for the clients I serve.

For the last two days, I’ve spent at a professional marketing conference here in Cincinnati. The Digital Non-Conference is … Read More »

A “Creepy” Tale for WIA 2012

Posted on September 28th, by Andy Brownell in Gorilla Glue, marketing & promotion, Wood. 1 Comment

As a member of the online community loosely identified as “woodworkers”, I’ve been fortunate enough to develop a relationship with Gorilla Glue here in Cincinnati over the last 4 years. Additionally, as a professional in the marketing and advertising industry, I’ve been able to combine my professional know-how in digital marketing and branding. So is the case with my ongoing analysis of “glue-creep”

The year-long study I’ve been conducting in conjunction with Gorilla Glue is around the phenomenon of Glue Creep (or what some people refer to as glue line telegraphing) and has been a multi-stage review on a variety of … Read More »