Putting the "log" back in Blog

Category: Projects

5 Things Pinterest Can Teach a Woodworker

Posted on July 30th, by Andy Brownell in marketing & promotion, Projects. 1 Comment

Occasionally, I’m able to merge my professional discipline (advertising & marketing) with my personal passion (woodworking). What seem to be two completely opposed disciplines on the surface, can actually serve as good learning tools, especially if you like tracking data. It allows me to explore, be curious and see what happens when some thought actually goes into the two disciplines. It also makes me better informed when developing content strategies for clients. Opportunities like this have been the most valuable professional learning experiences I’ve had in my 18 year career as an AdMan.

Brands Must Connect with Content Creators

Case in point: I … Read More »


Five months of mostly small craft projects.

Posted on July 28th, by Andy Brownell in Projects. 2 comments

Five months is far too long to take between blog posts. I’m guilty of not doing the very things I tell my clients if they want to make the most of their web sites—create good content, frequently. In that time, I’ve been busy making a series of small-batch craft projects (many have been posted on my Pinterest page and updated through my Instagram account.) This has been quite a commitment of my time for the last 5 months, but not without it’s benefits.

Small-batch projects allow you to experiment with new materials, techniques or profit-centers. They also put you in a bit … Read More »


An Improvised Approach to Furniture Design

Posted on February 14th, by Andy Brownell in Design, Gorilla Glue, Projects. 2 comments

I’ve spent the last couple of months on a combination of small crafts and some commission work, along with refining a design for a desk project I’ve taken on for my daughter’s room. Parts of the desk will be made from solid 8/4 bubinga slabs I got from Frank David at Midwest Woodworking before they shut their doors. It’s price, and special gift at dulling tool blades is making me take an extra long time on design refinement before I start to make cuts. This design refinement is the subject of my improvised approach to furniture design. This approach is … Read More »