Putting the "log" back in Blog

Category: Projects

Get Woodworking Week 2015 – Small Craft Projects

Posted on February 16th, by Andy Brownell in Projects. 1 Comment

Wood is Good

2014 gave me a chance to do a bit of decorating around the house with some smaller projects. These were all commissioned projects I did for The Gorilla Glue Company and Rust-Oleum. In fact, their products compliment each other and I found quite a bit of overlap on all of these projects.  It’s nice to crank out a project in a few hours, or over a weekend. In the end, you have something that adds to your home decor, not requiring a full-sized project commitment. Beyond that, it allows you to experiment with different techniques or materials. In addition to wood, these … Read More »


Spike TV and Ellen: Has Furniture Design Jumped the Shark?

Posted on January 23rd, by Andy Brownell in marketing & promotion, Projects. 3 comments

Anyone who builds furniture and consumes media has probably heard of two new television shows—Spike TV’s Framework and HGTV’s Ellen’s Design Challenge. These are television shows that have or will hit cable this season catering to a very specific niche audience. At face value for any serious furniture maker, reality furniture design challenges—with unrealistic timeframes to create and build original work—seem to be an anathema to serious craftsmanship and art. Not to mention the hosts wouldn’t be my first choice for bringing credibility and authenticity to the concept. I much prefer Common in his late and passing role as Mr. … Read More »


Pinterest: From Casual User to Loyal Advocate

Posted on January 12th, by Andy Brownell in marketing & promotion, Projects, Publications. 3 comments

I’m officially a fan of Pinterest. In 2014 it helped me successfully grow client business (woodworking and advertising) and aided me in securing a contract to publish my first article in Popular Woodworking Magazine in 2015.  I’ve been integrating Pinterest into my toolkit far more than I have in the past to aid in visual discovery, design inspiration and collaboration. On the whole, Pinterest boasts about a 2/3 female, 1/3 male split within it’s user base, more than doubling the number of males over the last year. As a contributor to the growing minority, my recent fandom has been driven by two factors:

1. My Job: I … Read More »