Putting the "log" back in Blog

Category: marketing & promotion

30 Minute Home Made Beer Bottle Opener

Posted on August 15th, by Andy Brownell in Gorilla Glue, marketing & promotion, Projects, video. 16 comments

This post is a part of a series of projects I’ve been contracted to develop for The Gorilla Glue Company that will be featured at the Cincinnati Mini-Maker’s Faire, September 13-14, 2014. Click here for more information on the event.

Anybody who likes beer and has even the most rudimentary hand tools can make a half dozen of these popular bespoke bottle openers in an afternoon. They make great house warming gifts to go along with the six pack you tote to any party. You can use just about any scrap wood material and a few additional materials (a bent nail … Read More »


5 Things Pinterest Can Teach a Woodworker

Posted on July 30th, by Andy Brownell in marketing & promotion, Projects. 1 Comment

Occasionally, I’m able to merge my professional discipline (advertising & marketing) with my personal passion (woodworking). What seem to be two completely opposed disciplines on the surface, can actually serve as good learning tools, especially if you like tracking data. It allows me to explore, be curious and see what happens when some thought actually goes into the two disciplines. It also makes me better informed when developing content strategies for clients. Opportunities like this have been the most valuable professional learning experiences I’ve had in my 18 year career as an AdMan.

Brands Must Connect with Content Creators

Case in point: I … Read More »


Come Visit The Gorilla Glue Booth at Woodworking in America

Posted on October 13th, by Andy Brownell in Gorilla Glue, marketing & promotion, Projects. No Comments

Next week will be my 5th Woodworking in America conference working for Gorilla Glue at their booth. ┬áThe Gorilla Glue Company has been a sponsor of this event since it’s inception, and has continued to show it’s support of woodworkers, hobbyists and DIY’ers everywhere. They are a local Cincinnati company, with products made in America employing hundreds of families that continues to bring new and innovative products to market.

This event is always the highlight of my annual woodworking calendar. Meeting old friends and new, sharing ideas, learning techniques and spending a wad of cash always comes with a two day … Read More »