Category: Gorilla Glue
Over the last year, I’ve really ramped up on building and blogging about woodworking. I made a deliberate decision to set up a few principles that would guide the projects I built and the topics I wrote about. In my business, this is loosely identified as an editorial strategy. Nothing new of course, but when it comes to digital content publication and distribution, there are a number of easy resources you can use to help drive the choices you make when it comes to developing editorial content strategy.
The best way to break this down is by analyzing your top posts … Read More »
I spend a good deal of time thinking about how to connect what I do in my personal life (woodworking blogger and Gorilla Glue Spokesperson) with my professional career (digital marketing and strategy). I’m a huge proponent of the old adage “Practice what you preach” in business. I employ a variety of strategies through editorial content creation, distribution and sharing. Based on what works for my personal brand, I then apply similar strategies across the digital landscape for the clients I serve.
For the last two days, I’ve spent at a professional marketing conference here in Cincinnati. The Digital Non-Conference is … Read More »
Over the last few years, my exposure to WIA has been primarily through the marketplace activities. You can find me working at the Gorilla Glue booth conducting demos and talking all things glue. Because of that, I haven’t been able to attend the seminars, which is the really exciting part of the event. Although a big box from Lie-Nielsen a few weeks later is also pretty sweet. To compensate for that, I’ve picked up the new books by many of the featured speakers.
This has been not only helpful, but also an inspiring way to help guide me on projects, technique … Read More »